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Created in 1962 by John Holahan at the General Mills food company, Lucky Charms have become synonymous with American breakfasts, up there with pancakes and maple syrup, Eggs Benedict and coffee. The Lucky Charms Mascot is Lucky the Leprechaun, always bemoaning the fact that kids are "after me Lucky Charms!".
Lucky has become so popular with kids in America that General Mills have gone as far as creating a website aimed directly at them, featuring games, the Book of Charms which tells the story of each individual charm found in a bowl of Lucky Charms and a whole lot more.
You can see all this at www.luckycharms.com. You can also see more of Lucky in our Video tab!Ingredients: Oats,Marshmallows (sugar, modified starch*, glucose syrup, dextrose, pork gelatine, calcium carbonate,colours (E102, E110, E133, E129) **, flavourings), sugar, oat flour, glucose syrup *, starch*, salt, stabiliser (E339), flavourings, antioxidant (E306), Produced from genetically modified maize. **May have an adverse effect on activity & attention in children. Imported by CL Trading Ltd. Unit 3-7 Littlemoss Business Park, Droylsden, M43 7EF.