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Taste The Rainbow
Skittles were first introduced in 1974 by a British company, only making their way across the pond in 1979 as an imported confectionery. It wasn't until 1982 that they were first produced in the US and since then their popularity has exploded!
The variety of flavours has also expanded - after all, the Americans do it best! So much so Skittles are now the most popular candy amongst children and the second most popular amongst all Americans!
The Taste the Ranbow theme was created around 1994 by New York ad agency D'Arcy Masius Benton & Bowles and has remained in place ever since. It now permeates all the brand's marketing, including their social media marketing, which they take very seriously.
It works too - it's one of the most liked brands on Facebook with over 25 million followers!
Check out the Video tab for an example of Skittles' quirky advertising!This product is Gluten free INGREDIENTS: Sugar, Corn Syrup*, Hydrogenated Palm Kernel Oil, Fruit Juice from Concentrate (Strawberry, Cherry, Raspberry, Grape, Blackberry)Less than 2% - Citric Acid, Dextrin, Gelatin, Artificial and Natural Flavors, Food Starch-Modified, Coloring (includes E129**, *Produced from genetically modified maize. **May have an adverse effect on activity & attention in children. Imported by CL Trading Ltd. Unit 3-7 Littlemoss Business Park, Droylsden, M43 7EF.